Behind the Collective

A Case for Leadership, Structure, and Accountability If your marketing feels nebulous, disjointed, or unclear, that is not a creative problem. It is almost always a leadership and accountability problem. This article builds a simple but uncomfortable case: Most companies do not have a marketing problem. They have a marketing leadership vacuum. And when leadership is missing, everything downstream—strategy, branding, advertising, vendors, spend—becomes chaotic. What follows is

Back to the moments that felt small, unseen, and sometimes painful. Back to the whispers that became confirmations. Back to the heart for people—and how God keeps renewing and restoring.

At Freedom City Collective, we equip businesses, ministries, and mission-driven leaders with creative clarity and strategic...