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Church Unity: The Power of Obedience in Business, Church, and Nonprofit Ventures

  • Writer: Caleb Wilber
    Caleb Wilber
  • Mar 17
  • 4 min read

Updated: Jun 11

The Problem: Nameless Unity vs. Rooted Obedience


The idea of churches, businesses, and nonprofits working together sounds powerful, but in practice, it often falls apart. Why? Because true unity isn’t about creating a brandless movement—it’s about making known the individuals and organizations who are saying "yes" to Jesus and taking real risks to change the world.


Without real, identifiable obedience, unity is just a concept, not a lived reality. Many Christian ventures try to erase individual stories in favor of a broad, faceless mission. But Jesus’ impact on the world has always been through real people stepping out in radical faith—people who take risks, make sacrifices, and follow Him despite the odds.


The Real Issue: Lack of Personal Surrender

Jesus didn’t call people to an anonymous movement. He called real individuals to follow Him:

“Whoever wants to be my disciple must deny themselves and take up their cross daily and follow me.” (Luke 9:23)

Many churches, businesses, and nonprofits aren’t built on true surrender; they’re built on safe strategies. That’s why:


  • Churches protect their brand rather than highlight obedience.

  • Christian business leaders build their own platforms instead of risking it all for the Kingdom.

  • Nonprofits chase broad influence rather than championing the real people God has called to specific missions.


The problem isn’t just a lack of unity—it’s a lack of bold obedience that can be seen and followed.


Real Obedience Looks Like Taking Risks

If we want unity, we need to lift up the voices of those who are actually living out obedience. That means celebrating the churches, businesses, and nonprofits that are walking by faith and making an impact.

Here’s what that looks like:


  1. Churches Rooted in Calling – Not just gathering people, but discipling them to go out and take risks for the Kingdom.

  2. Businesses That Lead in Faith – Entrepreneurs who build God-honoring companies, even when it costs them financially.

  3. Nonprofits That Trust in God’s Provision – Leaders who prioritize obedience over trends, trusting that God will provide what’s needed.


These are the real changemakers. Instead of nameless, faceless initiatives, we should be amplifying their stories so others can see what happens when one person says "yes" to Jesus.


The Cost of Real Unity: Lifting Up Risk-Takers

Jesus prayed for unity (John 17:21), but unity isn’t cheap. It requires:

  • Humility – Recognizing that real leadership comes from obedience, not personal ambition.

  • Sacrifice – Losing comfort, money, or status for the sake of the Gospel.

  • Boldness – Willingness to be named, to share a testimony, and to stand out as a follower of Jesus.


Where Do We Start?

Rather than striving for a movement without faces, we should ask: Who is already stepping out in faith? These are the people we should rally around.


  • If unity is forced, it’s a façade.

  • If unity is Spirit-led, it’s unstoppable.


We need to be telling the stories of real business owners who chose integrity over profit, churches that refused to compromise in discipleship, and nonprofits that trusted God when funding looked impossible. This isn’t about glorifying individuals—it’s about making the testimony of obedience known so others are inspired to take their own steps of faith.


Highlighting True Kingdom Work

Many organizations struggle with authenticity because they:


  • Copy programming instead of following God’s unique call.

  • Choose preferred personality types rather than valuing diverse strengths.

  • Seek safety in culture rather than stepping into faith-led risks.

  • Try to reach everyone, diluting their mission instead of being effective where they’re called.


But when individuals and organizations truly embrace their God-given identity, their impact is undeniable.

The Core Questions Every Faith-Driven Venture Must Ask


Instead of mimicking what others do, the real work is in seeking God for clarity on:

  1. Who Said Yes? – Who is actually stepping out in faith, and how can we lift up their testimony?

  2. What Risks Are We Called to Take? – Are we playing it safe, or are we obeying no matter the cost?

  3. What Is Our Unique Calling? – Are we doing what’s truly needed, or just what seems successful?

  4. Who Are We Called to Reach? – Instead of trying to reach everyone, who is specifically in our assignment?

  5. What Is the Kingdom Outcome? – Are we measuring by numbers and influence, or by transformed lives and real faith?


The Path to Real Unity

  1. Make the Stories Known – Stop hiding behind movements; tell the testimonies of those risking it all for Jesus.

  2. Embrace the Call to Obedience – Stop copying trends; uncover the reason why you exist here in earth now.

  3. Champion True Identity – Stop trying to fit in; start stepping out in the unique calling God has given you.

  4. Amplify the Right Voices – Stop highlighting brands and systems; lift up those walking in bold obedience.

  5. Redefine Success – Stop chasing worldly influence; start seeking real Kingdom impact.


Final Thought: Unity Starts with One Yes

True unity isn’t about building an anonymous movement. It’s about recognizing and following the people who have already said "yes" to Jesus in radical ways. When we lift up those testimonies, we give others the courage to step out in obedience as well.


Kingdom unity doesn’t start with a collective—it starts with one surrendered person. And when enough people say "yes," the movement takes care of itself.

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