Launching Search Strategy That Works: A 60-Day Case Study
- Caleb Wilber
- May 14
- 2 min read
Updated: Jul 1
Client:
Evolve Roofing and Siding
Location of Launch:
Reynoldsburg, Ohio
Service Provided:
Search Engine Optimization
Start:
February 2025
The Challenge
When we began working with this client, their website had no search foundation in place—no keyword strategy, no analytics, and minimal search engine visibility. Even worse, they had no idea how their site was performing. They weren’t tracking traffic, bounce rates, or even basic user engagement. Without baseline data, it was impossible for them to make informed decisions or improve their digital presence.
The Solution
The client needed more than just than just basic keywords —they needed structure, insight, and strategy. Our immediate focus was on building an infrastructure that could support growth. They wanted to begin showing up in search results, attracting new traffic, and understanding their site’s performance. Here’s how we made that happen:
Implemented GA4 and Google Search Console to start collecting data and build visibility into site performance.
Performed a comprehensive on-page an audit to fix errors and improve crawlability.
Optimized key landing pages with targeted keywords, updated metadata, and improved content hierarchy.
Addressed technical issues (mobile responsiveness, alt tags, internal linking, and page speed).
Created dashboards that helped leadership understand traffic sources, user behavior, and engagement.
Developed a 90-day roadmap for continued search momentum and content creation.
Results
With the right structure in place, the impact was immediate and measurable:
New users increased by 64.9% (March: 168 → April: 277)
Engaged sessions rose 78% month-over-month
Average session duration improved from 1:29 to 2:34
Bounce rate dropped by 16.6%
Search engine engagement rate: 66.7%, signaling qualified traffic that matched the brand’s goals
These numbers weren’t just up—they were meaningful. The traffic wasn’t fluff—it was the right audience, spending more time on the right content.
Most importantly, they had seven leads come through the front of the website!
What the Client Said
It’s hard to find a marketing company you can truly trust—but with Freedom City , we found exactly that and more. From day one, they’ve been professional, responsive, and genuinely invested in our success. Their strategies have made a measurable difference, and it’s clear they care about long-term results, not just quick wins. We couldn’t be happier with the partnership and highly recommend them to anyone looking for a marketing team they can count on.
Key Takeaways
The technical aspects of being found online doesn’t have to be overwhelming—and you don’t need to start with a perfect site. With a clear strategy and foundational setup, this client went from zero visibility to real momentum in just 60 days.
Wondering what kind of growth your site is capable of in 90 days?
Let’s talk.